What is Digital Marketing

Digital Marketing is the process of promoting products, services, or brands using the internet and digital platforms to reach potential customers, attract attention, and increase sales. In simple words, Digital Marketing means promoting a business online.

Digital marketing brand designer and content creator working on creative branding and online marketing strategies.

 

SCOPE OF DIGITAL  MARKETING

Today, almost every business needs an online presence. Companies use digital marketing to promote their products, reach customers, build their brands and increase sales. Therefore, digital marketing offers opportunities in many industries.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing,

   1. Search Engine Optimisation –

there are two types of SEO:

       a) On Page SEO

       b) Off Page SEO